When it comes to graphic design, experience matters, and mine goes beyond just what’s on a screen. Before launching my graphic design business, I spent years working in the print industry. That hands-on experience taught me how great design doesn’t just look good, it has to work in the real world, too.

In print, there’s no room for guesswork. Every color, every line, and every inch matters. I’ve seen what happens when a design that looks perfect on a monitor doesn’t translate once it’s printed. The color shifts, text get cut off, or the layout just doesn’t fit right. Those lessons taught me to design with precision, attention to detail, and real-world application in mind.

Because I understand the full process, from concept to finished product, my designs are built to print beautifully, every time. Whether it’s business cards, marketing materials, signage, or promotional products, I know how to set up files properly, choose the right color modes, and design with production in mind.

That background gives my clients a huge advantage. You get creative, professional designs that not only capture attention but also meet technical print standards. No surprises at the printer. No costly do-overs. Just clean, professional results that bring your brand to life exactly as you envisioned.

In short, I don’t just design...I design for print. And that makes all the difference.

Ready to create something that looks great on screen and in print? Let’s get started! Email me today at: justwrightdesignllc@gmail.com.

Published November 5, 2025

If you’ve ever told someone you’re a graphic designer, you’ve probably heard one of these responses:

“Cool! Can you fix my website?”
“You must be great at drawing.”
“Can you make a quick video for me?”

The term graphic designer gets tossed around so much that it’s often mistaken for just about anything creative done on a computer. While graphic design overlaps with other creative roles, it’s a specific skill set with its own tools, goals, and expertise. Let’s break down what a graphic designer actually does and what we often get confused with.

🎨 What a Graphic Designer Actually Does

Graphic designers are visual communicators. We combine typography, color, imagery, and layout to tell a story or communicate a message clearly and effectively. Our work can include:

• Brand Identity Design: logos, color palettes, and style guides.

• Marketing Materials: business cards, brochures, flyers, social media graphics, ads.

• Digital Design: web graphics, infographics, and visual assets for online use.

At its core, graphic design is about strategy and communication, not just decoration. Every color choice, typeface, and layout decision is intentional and designed to guide the viewer’s eye and create impact.

👩‍💻 Not the Same As: A Web Designer

This one’s a biggie. Many people assume graphic designers build websites. In reality, we can design the look and feel of a site, what the buttons look like, the color scheme, and imagery. But coding and development (the behind-the-scenes work that makes a website function) typically belong to a web designer or developer.

🖌️ Not Necessarily: An Illustrator

Graphic designers use visual elements, but that doesn’t mean we draw everything from scratch. Illustrators create original artwork (think hand-drawn images, digital paintings, or characters). Graphic designers might use illustrations, photography, or icons, but our focus is arranging them in a layout that communicates a message effectively.

🎥 Not: A Video Editor or Animator

Sure, some designers dabble in motion graphics or social media video clips, but traditional graphic design focuses on static visuals. Video editors and animators are specialized professionals who work with movement, sound, and storytelling, which is a whole other layer of skill and software.

💡 The Bottom Line

A graphic designer helps your business look its best and make a strong first impression. We make sure your brand is clear, consistent, and ready to catch attention, whether it’s on a sign, a screen, or in someone’s hand.

✨ Need a Graphic Designer?

I help small businesses and entrepreneurs look professional, consistent, and eye-catching with custom branding and creative design. Let’s make your brand shine! Email me today at: justwrightdesignllc@gmail.com.

Published October 29, 2025